Vision & Mission

Our Vision:

To be the organization that ensures that Downtown Coeur d’Alene is the most attractive and vibrant of any community its size in the Northwest.

Our Mission:

To ensure that Downtown remains the recognized heart of a vibrant community. We will work aggressively so that Downtown is thought of as an exciting destination, as having a strong sense of place, and as being a community where people are working together to build a thriving and welcoming environment.

Coeur d Alene 4th of July Parade